Kids in the City
Product Design | Lifestyle
PROJECT: Product Design & Illustration
PARTNER: Hudson Yards | Vessel gift shop
& Beyond the Edge gift shop
CREDITS: Event Network
MY ROLE: In-House Graphic Designer
Youth collection for the cool kids in The Big Apple. Hudson Yards, located in New York City, needed a kids assortment for the opening of their new gift shops. I worked on a set of bold, colorful city icons that were used for apparel, stickers, pins, patches, a cap and sequined denim jackets!
Girls Sequined Vessel Denim Jacket was featured on The Hudson Yards Holiday Gift Guide 2019.
Moodboard
Preliminary mockup ideas
Refined final mockups
Presentation layout of mockups
Above photos by Corey Folster (Event Network)
Sticker pack, kids apparel, girls studded Vessel denim jacket, kids sweatshirt, custom illustration for hand-painted Louis Vuitton bag inspired by 34th Street–Hudson Yards subway station’s mosaic ceiling
New Yorkers & Dogs
Product Development * Lifestyle | 2019
PROJECT TYPE: Product Development & Illustration
PARTNER: Hudson Yards | Vessel gift shop
& Beyond the Edge gift shop
CREDITS: Event Network
MY ROLE: Graphic Designer
NYC people and dog illustrations for Hudson Yards. People pattern was used on a scarf, neckerchief, pouch and the inside of an umbrella! The people art were made into enamel pins and cardboard cutouts for decoration around the shop. Dog art was used on children’s apparel and souvenir products.
Dog Days Journal was featured on The Hudson Yards Holiday Gift Guide 2019.
Neckerchief, enamel pins, kid’s pullover, infant’s onesie
People presentation layout of mockups
Above photos by Corey Folster (Event Network)